Moataz Safar

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Moataz Safar</title>
	<link>https://moatazsafar.cargo.site</link>
	<description>Moataz Safar</description>
	<pubDate>Tue, 10 Feb 2026 11:55:22 +0000</pubDate>
	<generator>https://moatazsafar.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>INDEX</title>
				
		<link>https://moatazsafar.cargo.site/INDEX</link>

		<pubDate>Fri, 08 Mar 2019 11:20:35 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/INDEX</guid>

		<description>ASSOCIATE CREATIVE DIRECTOR*ART&#38;nbsp; &#124; DESIGN

safar.moataz@gmail.com
DXB (+971) 052 1512 195</description>
		
	</item>
		
		
	<item>
		<title>THIS IS ME since 1984</title>
				
		<link>https://moatazsafar.cargo.site/THIS-IS-ME-since-1984</link>

		<pubDate>Fri, 08 Mar 2019 11:20:35 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/THIS-IS-ME-since-1984</guid>

		<description>
	
Moataz Bahaa Safar is a guitarist by heart and an Electronic Engineer by degree, who began his career in Cairo, Egypt, until 2009.


In 2010, he made a bold career shift into the world of advertising, studying graphic design in NSW, Australia. After returning to Cairo, he worked at leading creative agencies until 2015, carving a path as a Digital Art Director.


Since 2016, Moataz has been based in Dubai, crafting branded content and creative campaigns across the region. Along the way, his work has been recognized with several prestigious awards, including D&#38;amp;AD, Cannes Lions, Clio, and The Loeries.


To be continued...
	
&#60;img width="538" height="600" width_o="538" height_o="600" data-src="https://freight.cargo.site/t/original/i/ba38447de67ea17783e938a50a2d6b9ab22341004db741ba82dade8609c5dc76/mizo-121.JPG" data-mid="44713904" border="0"  src="https://freight.cargo.site/w/538/i/ba38447de67ea17783e938a50a2d6b9ab22341004db741ba82dade8609c5dc76/mizo-121.JPG" /&#62;
&#60;img width="3872" height="2592" width_o="3872" height_o="2592" data-src="https://freight.cargo.site/t/original/i/8e47bcaf0429173ac1335a4b9be54a186e9e7f80dfe4fd2e51d9711a0f29ec59/DSC02076.JPG" data-mid="44713917" border="0"  src="https://freight.cargo.site/w/1000/i/8e47bcaf0429173ac1335a4b9be54a186e9e7f80dfe4fd2e51d9711a0f29ec59/DSC02076.JPG" /&#62;
&#60;img width="952" height="956" width_o="952" height_o="956" data-src="https://freight.cargo.site/t/original/i/57e13ff0b2fd9b914284689d1dd0e71725caa96e5e8a45e71bf8622cc44a1d7c/Screen-Shot-2019-03-08-at-5.33.24-PM.png" data-mid="43353063" border="0"  src="https://freight.cargo.site/w/952/i/57e13ff0b2fd9b914284689d1dd0e71725caa96e5e8a45e71bf8622cc44a1d7c/Screen-Shot-2019-03-08-at-5.33.24-PM.png" /&#62;


CURRENTLY:

Associate Creative Director at FCB Dubai&#38;nbsp; &#38;gt; &#38;gt; (JUL. 2025 - Present)
PAST:Associate Creative Director at C2 Comms&#38;nbsp;Dubai&#38;nbsp; &#38;gt; &#38;gt; (SEP. 2023 - JUL.2025)
Senior Art Director at HAVAS Dubai&#38;nbsp; &#38;gt; &#38;gt; (MAY. 2021 - SEP.2023)

Senior Art Director at MULTIPLY Abu Dhabi&#38;nbsp; &#38;gt; &#38;gt; (FEB. 2020 - MAR.2021)
Associate Creative Director at HATCH Dubai &#38;nbsp;&#38;gt; &#38;gt; (OCT. 2019 - FEB.2020)
Art Director at HUG / AKQA Dubai &#38;nbsp;&#38;gt; &#38;gt; (SEP. 2016 - SEP. 2019)


Freelancer&#38;nbsp; &#38;gt; &#38;gt;  (2015&#38;nbsp; - 2016)

Art Director at FP7 Cairo &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; (2014&#38;nbsp; - &#38;nbsp;2015)

Art Director at JWT Cairo &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; (2011&#38;nbsp; - &#38;nbsp;2014)

Graphic Designer at WMP / MARCOM&#38;nbsp; &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; (2010&#38;nbsp; - 2011)
SDM at ORANGE Cairo &#38;gt; &#38;gt; &#38;gt; &#38;gt; &#38;gt; (2007 - 2009)


 CLIENTS:

Adidas, Audi, Jawwy TV, Barakat Juice, Mai Dubai, Laban Up, Toyota, Souq, Spartan Race, Ski Dubai, Vodafone, Trident, Redbull, Jawal, Nokia, Nestle, CIB, Chiclets


CONTACT:

safar.moataz@gmail.com


+ 971 052 151 2195


</description>
		
	</item>
		
		
	<item>
		<title>adidas</title>
				
		<link>https://moatazsafar.cargo.site/adidas</link>

		<pubDate>Sat, 12 Feb 2022 17:58:51 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/adidas</guid>

		<description>
	
	Client ········· Adidas
Agency ········· Havas MEMedium ········· Onground Role ········· Sr.Art Director

&#60;img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/030b1563022a4113d34345c34b900884781faf9a64dff4bc76b48dfa719edc47/7b52e90538aa4c99ba5497c51f5978a6.png" data-mid="206092821" border="0"  src="https://freight.cargo.site/w/1000/i/030b1563022a4113d34345c34b900884781faf9a64dff4bc76b48dfa719edc47/7b52e90538aa4c99ba5497c51f5978a6.png" /&#62;
	
ADIDAS® The Female FieldONYX FC &#124; Dubai &#124; UAE


Ironically, for an Arabic speaking society that believes football is not for women, most words associated with the game, the attitude and even the word “sport” itself, have a female gender.
 Each of these words end with the Arabic letter ة (pronounced Ta’ Marbuta) Giving the words their female gender. 
This circle with two dots on top is proof that while Arab society may believe women should not be playing sports, the language they’ve spoken for thousands of years has had every sport related word ending with a female gender.


︎︎︎ Dubai Lynx2024 - Glass: The Award for Change - Grand Prix “The Female Field”︎︎︎ D&#38;amp;AD
2024 - Spatial Design - Wood Pencil ‘The Female Field’2024 - Creative use of budget - Wood Pencil ‘The Female Field’︎︎︎ LIA2024 - Design - Gold ‘The Female Field’2024 - Spatial Design - Gold ‘The Female Field’︎︎︎ Loeries2024 - Out of Home - Gold ‘The Female Field’
 
2024 - Graphic Design - Bronze ‘The Female Field’2024 - Environmental Design - Bronze ‘The Female Field’
2024 - Typography - Craft Certificate ‘The Female Field’︎︎︎ Cannes Lions2024 - Media - Shortlist ‘The Female Field’2024 - Outdoor - Shortlist ‘The Female Field’︎︎︎ The One Show2024 - Spatial Design - Merit‘The Female Field’2024 - Multicultural Impact - Merit ‘The Female Field’2024 - Out of Home - Merit ‘The Female Field’


</description>
		
	</item>
		
		
	<item>
		<title>Audi</title>
				
		<link>https://moatazsafar.cargo.site/Audi</link>

		<pubDate>Tue, 16 May 2023 08:10:07 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/Audi</guid>

		<description>
	Client ········· AUDI
Agency ········· C2 COMMSPublished ······ March 2024Role ······ ACD - Art

	
AUDI® THE FUTURE IS AN ATTITUDEAbu Dhabi &#124; UAE


The future? It’s anyone’s guess, really. Yet somehow, everyone thinks they've got it all figured out. 
That’s why Audi sees the future as more of a mindset, one that flexes and flows with whatever life throws at you. 
In our latest brand campaign, we wanted to bring this idea to life. And by spotlighting the Audi E-Tron GT, we’re showing just how Audi pushes innovation, design, and performance into tomorrow with absolute ease.


</description>
		
	</item>
		
		
	<item>
		<title>Centrum</title>
				
		<link>https://moatazsafar.cargo.site/Centrum</link>

		<pubDate>Tue, 10 Feb 2026 11:55:22 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/Centrum</guid>

		<description>
	Client ········· Centrum
Agency ········· Horizon FCB
Published ······ Nov 2025
Role ······ ACD - Art

&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/2e411854215754d1bbaa1eec0a0eb67e63694dba36930066f2e3ef9553f8b4b4/VIT-SEE-Board--Craft-1.jpg" data-mid="244709012" border="0"  src="https://freight.cargo.site/w/1000/i/2e411854215754d1bbaa1eec0a0eb67e63694dba36930066f2e3ef9553f8b4b4/VIT-SEE-Board--Craft-1.jpg" /&#62;


CENTRUM® VITAMIN SEE
Dubai &#124; UAE


More than 90% of the United Arab Emirates suffer from vitamin deficiencies, yet a large amount don’t see the need to take multivitamins. 

So, Centrum, the world’s #1 multivitamin, wanted to help them see their deficiencies by making them visible. But, how can you make the invisible, visible? We had the same question... 
Thus, Vitamin See was born. 

A living art gallery that transformed individual health data into a personalised brand experience.


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/0ee1fe77d11ab6a3d174f586f06f778a6535c06a349fc395377ffa4e7eb9c546/VIT-SEE-Board--Design.jpg" data-mid="244674000" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0ee1fe77d11ab6a3d174f586f06f778a6535c06a349fc395377ffa4e7eb9c546/VIT-SEE-Board--Design.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Lambweston</title>
				
		<link>https://moatazsafar.cargo.site/Lambweston</link>

		<pubDate>Fri, 09 May 2025 07:02:52 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/Lambweston</guid>

		<description>
	Client ········· LAMBWESTON
Agency ········· C2 COMMSPublished ······ MAY 2024Role ······ ACD - Art

	
LAMBWESTON® MORE OF WHAT MATTERSDUBAI &#124; UAE


For the launch of LambWeston’s new Twister Fries during Ramadan - the Super Bowl of the Middle East - we knew we needed something fun and quirky to celebrate the season, all under the brand’s essence, "More Of What Matters." So, we gave our Ramadan film a tasty twist, celebrating the holy month with more fun, more family, and, of course, more delicious fries! 
The result? A playful, rhyming film that captures the spirit of the season in every delightful bite.
 

&#60;img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/d96641cc1d11e164183870909dfce628080287747ec437fd2993ddf0a6c3661b/LW-effies-board.png" data-mid="234365760" border="0"  src="https://freight.cargo.site/w/1000/i/d96641cc1d11e164183870909dfce628080287747ec437fd2993ddf0a6c3661b/LW-effies-board.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>adidas</title>
				
		<link>https://moatazsafar.cargo.site/adidas-1</link>

		<pubDate>Mon, 16 Jan 2023 14:06:29 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/adidas-1</guid>

		<description>
	Client ········· Adidas
Agency ········· Havas ME
Role ········· Head of ContentMedium ········· Onground - AmbientPublished ······ Jun 2021


&#60;img width="2056" height="1644" width_o="2056" height_o="1644" data-src="https://freight.cargo.site/t/original/i/02ec3e00e87563f86817a92b37cf1333610788f59cfeb46fde0d2c9fd8c18eb9/Screen-Shot-2022-02-12-at-9.40.43-PM.png" data-mid="164870046" border="0"  src="https://freight.cargo.site/w/1000/i/02ec3e00e87563f86817a92b37cf1333610788f59cfeb46fde0d2c9fd8c18eb9/Screen-Shot-2022-02-12-at-9.40.43-PM.png" /&#62;
	
ADIDAS® Liquid Bilboard.Kite Beach &#124; Dubai &#124; UAE


The world’s first swimmable billboard created to give every woman
 in Dubai an opportunity to find confidence in water and become 
an adidas ambassador.


	Influencers Posters


&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/1cdb0d94ee28841a068064fc0816fc85ab6bef5fc257d2af3bfa9fd01da6f6e4/10_SAWSAN-SAAD.jpg" data-mid="164870047" border="0"  src="https://freight.cargo.site/w/1000/i/1cdb0d94ee28841a068064fc0816fc85ab6bef5fc257d2af3bfa9fd01da6f6e4/10_SAWSAN-SAAD.jpg" /&#62;
&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/bdd9c14b3cfe65c47331a02e521e24162ae1d9c5fa1e0632674908256bfa89b1/1_RAGHAD-GOMAA.jpg" data-mid="164870049" border="0"  src="https://freight.cargo.site/w/1000/i/bdd9c14b3cfe65c47331a02e521e24162ae1d9c5fa1e0632674908256bfa89b1/1_RAGHAD-GOMAA.jpg" /&#62;
&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/4b2d7236a86b992dd8d06fbfd8ff64b158cf5ab9f7dae98a6086e97fb0088774/3_BARAA-EL-SABBAGH.jpg" data-mid="164870051" border="0"  src="https://freight.cargo.site/w/1000/i/4b2d7236a86b992dd8d06fbfd8ff64b158cf5ab9f7dae98a6086e97fb0088774/3_BARAA-EL-SABBAGH.jpg" /&#62;
&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/a4628501817acf3975c51c10268475440a172e9f62469cf7cfe2428d332d00a7/4_LELYL.jpg" data-mid="164870053" border="0"  src="https://freight.cargo.site/w/1000/i/a4628501817acf3975c51c10268475440a172e9f62469cf7cfe2428d332d00a7/4_LELYL.jpg" /&#62;

&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/86ece49a6eb14973194def5564508a7bfe2af7b3efdd62b544314bbcc487c574/5_DAREEN-BARBAR.jpg" data-mid="164870055" border="0"  src="https://freight.cargo.site/w/1000/i/86ece49a6eb14973194def5564508a7bfe2af7b3efdd62b544314bbcc487c574/5_DAREEN-BARBAR.jpg" /&#62;
&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/fe0dd564cc2bdf61db00ca9bb13d185fcde618be8a5933e11b84f4bfb3ad2159/2_EMMANUELLE-BONHAN.jpg" data-mid="164870057" border="0"  src="https://freight.cargo.site/w/1000/i/fe0dd564cc2bdf61db00ca9bb13d185fcde618be8a5933e11b84f4bfb3ad2159/2_EMMANUELLE-BONHAN.jpg" /&#62;
&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/80e0d08c67185e88060b3bb1bdcda7e97a8843bb34d1539ddb2adf87456be483/7_NADINE.jpg" data-mid="164870059" border="0"  src="https://freight.cargo.site/w/1000/i/80e0d08c67185e88060b3bb1bdcda7e97a8843bb34d1539ddb2adf87456be483/7_NADINE.jpg" /&#62;
&#60;img width="4959" height="7017" width_o="4959" height_o="7017" data-src="https://freight.cargo.site/t/original/i/b833b5699c3c93e349cf670af1b325efd7889e0557c904a252725252f09cdf39/12_RAWAN-ALSADI.jpg" data-mid="164870061" border="0"  src="https://freight.cargo.site/w/1000/i/b833b5699c3c93e349cf670af1b325efd7889e0557c904a252725252f09cdf39/12_RAWAN-ALSADI.jpg" /&#62;


︎︎︎ Cannes Lions2022 - Outdoor - Grand Prix ‘adidas. Liquid Billboard’2022 - Outdoor, Ambient &#38;amp; Experiential - Gold&#38;nbsp; ‘adidas. Liquid Billboard’ 2022 - Outdoor, Ambient &#38;amp; Experiential - Silver&#38;nbsp; ‘adidas. Liquid Billboard’2022 - Outdoor, Innovation in Outdoor - Silver&#38;nbsp; ‘adidas. Liquid Billboard’2022 - Outdoor, Corporate Purpose &#38;amp; Social Responsibility - Bronze ‘adidas. Liquid Billboard’2022 - Media, Use of Stunts - Silver ‘adidas. Liquid Billboard’2022 - 7x Shortlists

︎︎︎ D&#38;amp;AD2022 - Press &#38;amp; Outdoor - Graphite Pencil ‘adidas. Liquid Billboard’2022 - PR, Events &#38;amp; Stunts - Wood Pencil ‘adidas. Liquid Billboard’2022 - Media - Wood Pencil ‘adidas. Liquid Billboard’2022 - Experiential, Public Spaces - Shortlist ‘adidas. Liquid Billboard’2022 - Spatial Design, Installations - Shortlist ‘adidas. Liquid Billboard’

︎︎︎ Dubai Lynx2022 - Design - Grand Prix “adidas Liquid Billboard”2022 - Entertainment - Sports: Live Experience - Gold “adidas Liquid Billboard”2022 - Outdoor - Social Behaviour &#38;amp; Cultural Insight - Gold “adidas Liquid Billboard”2022 - Outdoor - Live Advertising &#38;amp; Events - Silver “adidas Liquid Billboard”2022 - Outdoor - Special Build - Bronze “adidas Liquid Billboard”2022 - Outdoor - Ambient Outdoor - Bronze “adidas Liquid Billboard”2022 - Media - Use of Events / Stunts - Gold “adidas Liquid Billboard”2022 - Media - Use of Ambient Media - Bronze “adidas Liquid Billboard”2022 - Direct - Use of Ambient Media - Silver “adidas Liquid Billboard”2022 - Direct - Use of Print / Outdoor - Bronze “adidas Liquid Billboard”2022 - Direct - Social Behaviour &#38;amp; Cultural Insight - Bronze “adidas Liquid Billboard”2022 - PR - Social Behaviour &#38;amp; Cultural Insight - Gold “adidas Liquid Billboard”2022 - PR - Use of Events &#38;amp; Stunts - Silver “adidas Liquid Billboard”2022 - Brand Experience - Use of Ambient Media - Bronze “adidas Liquid Billboard”2022 - Brand Experience Use of Ambient Media - Bronze “adidas Liquid Billboard”2022 - Guerrilla Marketing &#38;amp; Stunts - Bronze “adidas Liquid Billboard”︎︎︎ Clio Sports2021 - Out of Home - Gold “adidas Liquid Billboard” &#38;nbsp;2021 - Direct - Silver “adidas Liquid Billboard”2021 - Experiential Events - Silver “adidas Liquid Billboard”2021 - Innovation - Silver “adidas Liquid Billboard”2021 - Social Good - Silver “adidas Liquid Billboard”2021 - Public Relation - Bronze “adidas Liquid Billboard”︎︎︎ Loeries2021 - Out of Home - Grand Prix “adidas Liquid Billboard”2021 - Out of Home - Gold “adidas Liquid Billboard”2021 - PR &#38;amp; Media Communication - Gold “adidas Liquid Billboard”2021 - Live Communication - Silver “adidas Liquid Billboard”2021 - Integrate - Silver “adidas Liquid Billboard”2021 - Media Innovation - Bronze “adidas Liquid Billboard”&#38;nbsp; 
2021 - Out of Home Craft - Certificate “adidas Liquid Billboard”︎︎︎ Lisbon Int. Advertising Festival2021 - Outdoor - Grand Prix “adidas Liquid Billboard”2021 - Activation - Grand Prix “adidas Liquid Billboard”2021 - Integrated - Grand Prix “adidas Liquid Billboard”︎︎︎ Effie2021 - Media Innovation: Existing Channel, Emerging &#38;amp; New Channels -&#38;nbsp; Gold “adidas Liquid Billboard”2021 - Media Innovation: Existing Channel, Emerging &#38;amp; New Channels -&#38;nbsp; Gold “adidas Liquid Billboard”︎︎︎ Epica Awards2021 - Fashion, Footwear, Accessories -&#38;nbsp; Gold “adidas Liquid Billboard”2021 - Experiential &#38;amp; Shopper -&#38;nbsp; Gold “adidas Liquid Billboard”2021 - Media Innovation -&#38;nbsp; Silver “adidas Liquid Billboard”2021 - Gender Equality -&#38;nbsp; Bronze “adidas Liquid Billboard”︎︎︎ Cresta2021 - Design - Grand Prix “adidas Liquid Billboard”2021 - Experiential - Gold “adidas Liquid Billboard”2021 - Brand Purpose - Gold “adidas Liquid Billboard”2021 - The “Wish we’d thought of that” Awards - Bronze “adidas Liquid Billboard”︎︎︎ Lia2021 - Innovative Use of Billboard - Silver “adidas Liquid Billboard” &#38;nbsp;2021 - Billboard: Apparel - Bronze “adidas Liquid Billboard”2021 - Ambient &#38;amp; Activation: Apparel - Finalist “adidas Liquid Billboard”2021 - Ambient &#38;amp; Activation: Direct Marketing - Consumer - Finalist “adidas Liquid Billboard”2021 - Evolution: Media Innovation - Finalist “adidas Liquid Billboard”
</description>
		
	</item>
		
		
	<item>
		<title>adidas </title>
				
		<link>https://moatazsafar.cargo.site/adidas-2</link>

		<pubDate>Sat, 02 Nov 2024 13:54:53 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/adidas-2</guid>

		<description>
	Client ········· Adidas
Agency ········· Havas MEPublished ······ March 2023Role ······ Sr.Art Director


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/6928ef76938e58cb7c4ac6e049fa04835a3d2b92bf357c553d0180976f522461/Weaved-as-One-Award-Board-final.jpg" data-mid="221065212" border="0"  src="https://freight.cargo.site/w/1000/i/6928ef76938e58cb7c4ac6e049fa04835a3d2b92bf357c553d0180976f522461/Weaved-as-One-Award-Board-final.jpg" /&#62;&#124; Dubai &#124; UAE
	
ADIDAS® Weaved as one.
	
Three different communities with one shared love for the beautiful game.Introducing the kit that belongs to the people of Saudi Arabia just as much as it belongs to the national team.&#38;nbsp;


	&#60;img width="1169" height="2080" width_o="1169" height_o="2080" data-src="https://freight.cargo.site/t/original/i/ee8d9ee55e9e7ad61ee4c53062dfa9b17efd87d61b23845656b007fe4e31f251/image-asset6.jpeg" data-mid="246427220" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/ee8d9ee55e9e7ad61ee4c53062dfa9b17efd87d61b23845656b007fe4e31f251/image-asset6.jpeg" /&#62;


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d5f40373c04a528460a47cc565382ce8a29fb344c618e5aad476354a2c7c053c/Weaved-as-One-support-board-3-final.jpg" data-mid="221065215" border="0"  src="https://freight.cargo.site/w/1000/i/d5f40373c04a528460a47cc565382ce8a29fb344c618e5aad476354a2c7c053c/Weaved-as-One-support-board-3-final.jpg" /&#62;&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/656e2f4c88ebd108d08db615b9a4ec186fb124bb12c566ddb74ef1f0bc5e3984/Weaved-as-One-support-board-2-final.jpg" data-mid="221065214" border="0"  src="https://freight.cargo.site/w/1000/i/656e2f4c88ebd108d08db615b9a4ec186fb124bb12c566ddb74ef1f0bc5e3984/Weaved-as-One-support-board-2-final.jpg" /&#62;&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a5416df36c2065f35846a81d9e6ce50b4a1496a0b4bea24f7d5a39fd50616c9e/Weaved-as-One-support-board-1-final.jpg" data-mid="221065213" border="0"  src="https://freight.cargo.site/w/1000/i/a5416df36c2065f35846a81d9e6ce50b4a1496a0b4bea24f7d5a39fd50616c9e/Weaved-as-One-support-board-1-final.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Barakat</title>
				
		<link>https://moatazsafar.cargo.site/Barakat</link>

		<pubDate>Wed, 21 Sep 2022 19:54:30 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/Barakat</guid>

		<description>
	Client ········· Barakat&#38;nbsp;
Agency ········· Havas MEMedium ········· Onground - DesignPublished ······ Dec 2021


&#60;img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/9b58ecd521b8a5b247727bbfa12bc0393bdb7602525c55fedfc155e13f55d863/Barakat-_BlessingsOfUAE-_SupportingBoard4.jpeg" data-mid="153583726" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b58ecd521b8a5b247727bbfa12bc0393bdb7602525c55fedfc155e13f55d863/Barakat-_BlessingsOfUAE-_SupportingBoard4.jpeg" /&#62;
	
Barakat® PackagingDubai &#124; UAE


‘Barakat’ is Arabic for Blessings. And so #BarakatOfTheUAE has a double meaning: ‘Barakat is from here and is of the UAE’ and also ‘blessings of the UAE.’ So we used that to start up a conversation on social: ‘What are your blessings of the UAE?’ and turned all that the people of the country consider blessings into iconic packaging.


&#60;img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/e158772b7f6f3745eea11ae33b5ca02131cea2705dea1e52cf9d3dc5e1497634/Barakat-_BlessingsOfUAE-_Poster-Ambition-OOH.jpeg" data-mid="153583721" border="0"  src="https://freight.cargo.site/w/1000/i/e158772b7f6f3745eea11ae33b5ca02131cea2705dea1e52cf9d3dc5e1497634/Barakat-_BlessingsOfUAE-_Poster-Ambition-OOH.jpeg" /&#62;
&#60;img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/d3075d71fa43381fe04ff9e439e8b7ff8ee2dccae3096765628486428bdc9421/Barakat-_BlessingsOfUAE-_Poster-Belonging-OOH.jpeg" data-mid="153583722" border="0"  src="https://freight.cargo.site/w/1000/i/d3075d71fa43381fe04ff9e439e8b7ff8ee2dccae3096765628486428bdc9421/Barakat-_BlessingsOfUAE-_Poster-Belonging-OOH.jpeg" /&#62;
&#60;img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/ee07adf38fa3a38820bf52a1a0eb2a1d12292e6aa95b2e3357aeb5d239b85915/Barakat-_BlessingsOfUAE-_Poster-Happiness-OOH.jpeg" data-mid="153583724" border="0"  src="https://freight.cargo.site/w/1000/i/ee07adf38fa3a38820bf52a1a0eb2a1d12292e6aa95b2e3357aeb5d239b85915/Barakat-_BlessingsOfUAE-_Poster-Happiness-OOH.jpeg" /&#62;


Fact 1: The UAE national day is an occasion that nationals and expats alike, celebrate, every year - the country being home to over 200 nationalities. Fact 2: Barakat is one of the oldest fresh juice brands in the UAE and while it is loved by millions, not everyone knows that Barakat is actually a proud local brand. Fact 3: Gen-Z do not respond to one-sided comms from brands. They like to play an active role in the narrative, they like to feel inspired by what brands put out there, and only then do they really feel connected to it. So, for the country’s golden jubilee, we had two objectives: to involve our audience in the celebration of the country and enforce our sense of national pride.
‘Barakat’ is Arabic for Blessings. And so #BarakatOfTheUAE has a double meaning: ‘Barakat is from here and is of the UAE’ and also ‘blessings of the UAE.’ So we used that to start up a conversation on social: ‘What are your blessings of the UAE?’ and turned all that the people of the country consider blessings into iconic packaging. 
On National Day, we released limited-edition bottles with the inspiring works of art turned into special labels, across all supermarkets in the country. Making every bottle a celebration of every blessing that makes us all proud to call the UAE our home. Outdoor, the works of art were turned into unique posters, and on Snapchat, the art came to life with interactive filters for people to create their own National Day greetings.
109% increase in positive sentiment
PR coverage in 7 countries across 4 continents
The whole edition sold out
Increase in sales vs the previous period</description>
		
	</item>
		
		
	<item>
		<title>SOUQ.com</title>
				
		<link>https://moatazsafar.cargo.site/SOUQ-com</link>

		<pubDate>Sat, 20 Apr 2019 13:38:37 +0000</pubDate>

		<dc:creator>Moataz Safar</dc:creator>

		<guid isPermaLink="true">https://moatazsafar.cargo.site/SOUQ-com</guid>

		<description>
	Client ········· Souq.com
Agency ········· Hug DigitalMedium ········· Online Published ······ Mar 2018Language ······· Eng&#124;Ar
&#60;img width="1366" height="690" width_o="1366" height_o="690" data-src="https://freight.cargo.site/t/original/i/9737a31407a47c1ee75186664b1fefc26b06f3ff522f6505e82c27f435cdc409/Screen-Shot-2019-04-20-at-5.43.16-PM.png" data-mid="40454631" border="0"  src="https://freight.cargo.site/w/1000/i/9737a31407a47c1ee75186664b1fefc26b06f3ff522f6505e82c27f435cdc409/Screen-Shot-2019-04-20-at-5.43.16-PM.png" /&#62;English

&#60;img width="1364" height="690" width_o="1364" height_o="690" data-src="https://freight.cargo.site/t/original/i/a8b47412175b40b82e91fb272edaf90dcb62af8c5a309f7a290449438f15d349/Screen-Shot-2019-04-20-at-6.01.30-PM.png" data-mid="40454771" border="0"  src="https://freight.cargo.site/w/1000/i/a8b47412175b40b82e91fb272edaf90dcb62af8c5a309f7a290449438f15d349/Screen-Shot-2019-04-20-at-6.01.30-PM.png" /&#62;
Arabic &#124; Egypt
&#60;img width="1364" height="684" width_o="1364" height_o="684" data-src="https://freight.cargo.site/t/original/i/ca2d51c30a0419b140ad7db1aa9883e2024f7b20c59ee28f198a31a5829f4948/Screen-Shot-2019-04-20-at-5.56.11-PM.png" data-mid="40454719" border="0"  src="https://freight.cargo.site/w/1000/i/ca2d51c30a0419b140ad7db1aa9883e2024f7b20c59ee28f198a31a5829f4948/Screen-Shot-2019-04-20-at-5.56.11-PM.png" /&#62;
Arabic &#124; Saudi Arabia


SOUQ® Everything...
	
In order to change perception that Souq.com sells much more than just electronics, we created The Couple Who Has Everything. From a money-shooting Supreme gun to a punching bag called Bob to all the latest fashion wear, this couple has everything.


&#38;nbsp;


&#60;img width="1790" height="1280" width_o="1790" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4e0594957ddb5e310c42a806efa97c657b507e94e5d3682289357c5d27f6ca51/Screen-Shot-2019-04-20-at-6.14.31-PM.png" data-mid="40454941" border="0"  src="https://freight.cargo.site/w/1000/i/4e0594957ddb5e310c42a806efa97c657b507e94e5d3682289357c5d27f6ca51/Screen-Shot-2019-04-20-at-6.14.31-PM.png" /&#62;
&#60;img width="1006" height="1292" width_o="1006" height_o="1292" data-src="https://freight.cargo.site/t/original/i/536d13352fa2d4a4d3879f167452c09f9ea1dd484cf3a9fe9e6a31abfa7d9e2e/Screen-Shot-2019-04-20-at-6.14.45-PM.png" data-mid="40454942" border="0"  src="https://freight.cargo.site/w/1000/i/536d13352fa2d4a4d3879f167452c09f9ea1dd484cf3a9fe9e6a31abfa7d9e2e/Screen-Shot-2019-04-20-at-6.14.45-PM.png" /&#62;
&#60;img width="1332" height="1278" width_o="1332" height_o="1278" data-src="https://freight.cargo.site/t/original/i/1007db002a6ed85576bbd742d5f2bf5a6930b711705bf61ee97bf5e33e03bf2f/Screen-Shot-2019-04-20-at-6.12.21-PM.png" data-mid="40454940" border="0"  src="https://freight.cargo.site/w/1000/i/1007db002a6ed85576bbd742d5f2bf5a6930b711705bf61ee97bf5e33e03bf2f/Screen-Shot-2019-04-20-at-6.12.21-PM.png" /&#62;

	Behind the scenes
</description>
		
	</item>
		
	</channel>
</rss>