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Client ········· Adidas
Agency ········· Havas ME
Role ········· Head of Content
Medium ········· Onground - Ambient
Published ······ Jun 2021




ADIDAS® Liquid Bilboard.
Kite Beach | Dubai | UAE

The world’s first swimmable billboard created to give every woman
in Dubai an opportunity to find confidence in water and become
an adidas ambassador.






Influencers Posters



︎︎︎ Cannes Lions
2022 - Outdoor - Grand Prix ‘adidas. Liquid Billboard’
2022 - Outdoor, Ambient & Experiential - Gold  ‘adidas. Liquid Billboard’
2022 - Outdoor, Ambient & Experiential - Silver  ‘adidas. Liquid Billboard’
2022 - Outdoor, Innovation in Outdoor - Silver  ‘adidas. Liquid Billboard’
2022 - Outdoor, Corporate Purpose & Social Responsibility - Bronze ‘adidas. Liquid Billboard’
2022 - Media, Use of Stunts - Silver ‘adidas. Liquid Billboard’
2022 - 7x Shortlists

︎︎︎ D&AD
2022 - Press & Outdoor - Graphite Pencil ‘adidas. Liquid Billboard’
2022 - PR, Events & Stunts - Wood Pencil ‘adidas. Liquid Billboard’
2022 - Media - Wood Pencil ‘adidas. Liquid Billboard’
2022 - Experiential, Public Spaces - Shortlist ‘adidas. Liquid Billboard’
2022 - Spatial Design, Installations - Shortlist ‘adidas. Liquid Billboard’

︎︎︎ Dubai Lynx
2022 - Design - Grand Prix “adidas Liquid Billboard”
2022 - Entertainment - Sports: Live Experience - Gold “adidas Liquid Billboard”
2022 - Outdoor - Social Behaviour & Cultural Insight - Gold “adidas Liquid Billboard”
2022 - Outdoor - Live Advertising & Events - Silver “adidas Liquid Billboard”
2022 - Outdoor - Special Build - Bronze “adidas Liquid Billboard”
2022 - Outdoor - Ambient Outdoor - Bronze “adidas Liquid Billboard”
2022 - Media - Use of Events / Stunts - Gold “adidas Liquid Billboard”
2022 - Media - Use of Ambient Media - Bronze “adidas Liquid Billboard”
2022 - Direct - Use of Ambient Media - Silver “adidas Liquid Billboard”
2022 - Direct - Use of Print / Outdoor - Bronze “adidas Liquid Billboard”
2022 - Direct - Social Behaviour & Cultural Insight - Bronze “adidas Liquid Billboard”
2022 - PR - Social Behaviour & Cultural Insight - Gold “adidas Liquid Billboard”
2022 - PR - Use of Events & Stunts - Silver “adidas Liquid Billboard”
2022 - Brand Experience - Use of Ambient Media - Bronze “adidas Liquid Billboard”
2022 - Brand Experience Use of Ambient Media - Bronze “adidas Liquid Billboard”
2022 - Guerrilla Marketing & Stunts - Bronze “adidas Liquid Billboard”

︎︎︎ Clio Sports
2021 - Out of Home - Gold “adidas Liquid Billboard”  
2021 - Direct - Silver “adidas Liquid Billboard”
2021 - Experiential Events - Silver “adidas Liquid Billboard”
2021 - Innovation - Silver “adidas Liquid Billboard”
2021 - Social Good - Silver “adidas Liquid Billboard”
2021 - Public Relation - Bronze “adidas Liquid Billboard”

︎︎︎ Loeries
2021 - Out of Home - Grand Prix “adidas Liquid Billboard”
2021 - Out of Home - Gold “adidas Liquid Billboard”
2021 - PR & Media Communication - Gold “adidas Liquid Billboard”
2021 - Live Communication - Silver “adidas Liquid Billboard”
2021 - Integrate - Silver “adidas Liquid Billboard”
2021 - Media Innovation - Bronze “adidas Liquid Billboard” 
2021 - Out of Home Craft - Certificate “adidas Liquid Billboard”

︎︎︎ Lisbon Int. Advertising Festival
2021 - Outdoor - Grand Prix “adidas Liquid Billboard”
2021 - Activation - Grand Prix “adidas Liquid Billboard”
2021 - Integrated - Grand Prix “adidas Liquid Billboard”

︎︎︎ Effie
2021 - Media Innovation: Existing Channel, Emerging & New Channels -  Gold “adidas Liquid Billboard”
2021 - Media Innovation: Existing Channel, Emerging & New Channels -  Gold “adidas Liquid Billboard”

︎︎︎ Epica Awards
2021 - Fashion, Footwear, Accessories -  Gold “adidas Liquid Billboard”
2021 - Experiential & Shopper -  Gold “adidas Liquid Billboard”
2021 - Media Innovation -  Silver “adidas Liquid Billboard”
2021 - Gender Equality -  Bronze “adidas Liquid Billboard”

︎︎︎ Cresta
2021 - Design - Grand Prix “adidas Liquid Billboard”
2021 - Experiential - Gold “adidas Liquid Billboard”
2021 - Brand Purpose - Gold “adidas Liquid Billboard”
2021 - The “Wish we’d thought of that” Awards - Bronze “adidas Liquid Billboard”

︎︎︎ Lia
2021 - Innovative Use of Billboard - Silver “adidas Liquid Billboard”  
2021 - Billboard: Apparel - Bronze “adidas Liquid Billboard”
2021 - Ambient & Activation: Apparel - Finalist “adidas Liquid Billboard”
2021 - Ambient & Activation: Direct Marketing - Consumer - Finalist “adidas Liquid Billboard”
2021 - Evolution: Media Innovation - Finalist “adidas Liquid Billboard”
Running on Cargo