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Client ········· Adidas
Agency ········· Havas ME
Medium ········· Onground

Role ········· Sr.Art Director


ADIDAS® The Female Field
ONYX FC | Dubai | UAE


Ironically, for an Arabic speaking society that believes football is not for women, most words associated with the game, the attitude and even the word “sport” itself, have a female gender.

Each of these words end with the Arabic letter ة (pronounced Ta’ Marbuta) Giving the words their female gender.

This circle with two dots on top is proof that while Arab society may believe women should not be playing sports, the language they’ve spoken for thousands of years has had every sport related word ending with a female gender.


︎︎︎ Dubai Lynx
2024 - Glass: The Award for Change - Grand Prix “The Female Field”

︎︎︎ D&AD
2024 - Spatial Design - Wood Pencil ‘The Female Field’
2024 - Creative use of budget - Wood Pencil ‘The Female Field’

︎︎︎ LIA
2024 - Design - Gold ‘The Female Field’
2024 - Spatial Design - Gold ‘The Female Field’

︎︎︎ Loeries
2024 - Out of Home - Gold ‘The Female Field’
2024 - Graphic Design - Bronze ‘The Female Field’
2024 - Environmental Design - Bronze ‘The Female Field’
2024 - Typography - Craft Certificate ‘The Female Field’

︎︎︎ Cannes Lions
2024 - Media - Shortlist ‘The Female Field’
2024 - Outdoor - Shortlist ‘The Female Field’

︎︎︎ The One Show
2024 - Spatial Design - Merit‘The Female Field’
2024 - Multicultural Impact - Merit ‘The Female Field’
2024 - Out of Home - Merit ‘The Female Field’



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